Project Feature

SHUANGXI Worldwide Launch Back to Portfolio

SHUANXI, one of China’s oldest and most revered brands made its worldwide debut in time for the Chinese New Celebrations in late January 2015 across three duty-free locations.

 

Qatar Doha International, Munich Franz-Joseph Strauss Int’l and Paris Charles de Gaulle, are the first locations for this brand outside of China.

 

For just over two months, our team worked round the clock to ensure this multi-site, multi-sensory project was completed in time for the Chinese New Year launch and celebrations.

 

With more locations planned for 2016, it’s a great reminder that China is not only a new marketplace for Western brands, but an important brand innovator in its own right.