The transition to a more sustainable approach in travel retail and duty-free starts with your business/brand strategy. At Concourse, we can help you achieve improvements in sustainability and guide you through the entire process, which has four steps:
Stage 1. Exploration of Sustainability Aims
During this initial stage we work with you to develop a deeper understanding of the brief (including sustainability strategy), your business and your customers. This is how we ensure a tailored approach as no two companies/brands are the same.
Stage 2. Direction & Design Audit
This stage is concerned with agreeing a strategic direction and defining the vision that will act as a yardstick during the remainder of the project, based on your values and objectives.
Stage 3. Concept – Pilot to Prototype
With the strategic direction agreed we start producing visual concepts that accurately reflect both the brief and your sustainability requirements. This phase is where the project starts taking shape.
