The Experiential Discovery. An educational and interative pop-up activation was built by Concourse. A collaboration with Hennessy X.O. & Frank Gehry. Frank Gehry is the World-renowned architect who created the Louis Vuitton Foundation in Paris, was inspired by Hennessy X.O. He was touched by Cognac Powerful Nature where Hennessy Cognac from. The Charente River movement, the organicity of the ground and the richness of the EAUX-DE-VIE.