Good News

Concourse Signs Up to DSM-Niaga & ECOR® Alliance 28.10.2019

During Dutch Design Week 2019 on Friday 25th of October in Eindhoven, Concourse was present at the signing of a Memoranda of Understanding to formalise an alliance with ECOR® and DSM-Niaga. This marks an official partnership whereby Concourse will now be introducing Niaga®ECOR® circular panels as a sustainable material in the design and implementation process of brand activation and store builds in the Global Travel Retail industry.


Concourse provides a unique implementation service that is 100% dedicated to Global Travel Retail. The company are firm advocates for a sustainable approach in the implementation of retail furniture within Travel Retail and the need for a migration to a circular economy to achieve this.


At the same time, DSM-Niaga scientists and engineers redesign everyday products from scratch, making them healthier and fully recyclable without compromising on performance whilst ECOR® offers healthy materials for interior, furniture, and exhibition solutions. Together these companies are now working in partnership to drive the use of Niaga®ECOR® cellulose panels in Travel Retail displays and store fit outs to replace the use of non-recyclable materials such as MDF.


In early October, during the TFWA World Exhibition and Conference in Cannes, Concourse exhibited in the Innovation Lab using Niaga®ECOR® panels in the design and build of their stand to introduce the material to clients and industry executives – a showcase that has received great interest and positive feedback. Chris Morriss, Managing Director, Concourse, was also a speaker for the Innovation in Action Workshop where he presented on sustainability opportunities for the TR industry. He comments,


“We have been working on innovation and education when it comes to sustainable brand activation, store implementation and what happens at the end of a display asset’s lifecycle. Through research and many discussions with our clients (both brand and retailer), as well as industry associations and sustainable manufacturers, we have been working relentlessly on identifying alternative raw materials and how to incorporate these into asset design. With DSM-Niaga and ECOR®, we have found an incredibly innovative solution, with such inspiring partners, to take our sustainability aims forward with our brand clients, and we are already in many discussions and early project stages to initiate this positive change in the TR industry.”


With regards to the signing of the MoU to mark the official partnership alliance ECOR® states that: “Radical transparency and disruptive change require courage. It’s a collective effort bonding all players in a value chain to the same cause. Our partners are paramount in taking responsibility for a growing societal waste problem by promoting our vision for circularity and using our shared experience, science, talent and creativity to deliver solutions.


We owe gratitude to our allies who are willing to challenge the status quo, boldly and courageously. That’s why we’re excited to announce collaboration with new partners teaming up to use Niaga®ECOR® panels…(the) panels are made of cellulose materials, heat, pressure and water to create a range of fully recyclable, healthy alternatives to MDF particleboard, fiberboard, and foam board. They are a sustainable alternative to traditional furniture panels that cannot be reused, have no circular value, and end up as waste after use. Our panels enable furniture production with a business case for recycling.”


“We are simply better together,” says Kelly Hall, Managing Director at DSM-Niaga, whilst Eric Logtens, CEO Europe at ECOR®, adds, “Being part of this community is uplifting, both in practice and in spirit.”


(Other new and innovative partners as part of the alliance include Royal Auping, Canary Company, Cartoni Design, Intos, König+Neurath, Occony, Triboo and Zwartwoud.)


This latest step by Concourse highlights their commitment to put the need for sustainability at the forefront of the design and implementation process, and follows on from other sustainable initiatives already introduced by the company. For nearly a decade, they have encouraged their clients to work with their Triple R Strategy (Re-design, Re-dress, Re-use) for existing display assets and they have also committed to recycle or reuse 40% of all retail fixtures by 2022.


In May this year, Concourse also launched ReStore – a sustainable CSR-led initiative developed to focus on reducing the amount of retail furniture, fixtures and merchandising that end up in landfill sites. This initiative identifies projects and charities that can benefit from Travel Retail’s unwanted retail displays and provides a dedicated service to collect, repurpose and recycle old materials into new and worthwhile pieces of furniture that can meet other charities’ needs.


Company Information


Dedicated 100% to Global Travel Retail, Concourse provides a full service of implementation and project management to brands, retailers and operators: from creative concepts to engaging brand activations & digital installations, to complete store design and concession build, with an emphasis on sustainable materials and initiatives.


The global team consists of innovative and highly talented designers, engineers, project managers and maintenance specialists, with years of shop fit and fixture manufacture experience. To date, the company has completed up to 4,000 projects across 380 TR locations worldwide, providing sustainable design, build, project & asset management, maintenance and analytics – on time & on budget.


ECOR® is a lightweight, high performance, clean, VOC-free, green panel that is 100% recycled and recyclable. Noble Environmental Technologies aspires for ECOR® to provide both the waste-to-resource conversion solution for cellulose fiber waste (agricultural, industrial & urban) and the advanced green material or products its partners’ operations require.


DSM-Niaga is a DSM venture established in 2014. Niaga® has the mission to redesign everyday products from the ground up. The aim is to make products fully recyclable in an easy and affordable way without compromising on quality or price. Carpet was the first product Niaga® redesigned, together with Royal Auping a circular mattress was developed, and with ECOR® an alternative to traditional furniture panels – the Niaga®ECOR® panel – was designed. More products will follow.