WORK
STORE IMPLEMENTATION
JOHNNIE WALKER BOUTIQUE
Heathrow, London
In March 2017, this superb Johnnie Walker travel retail store at Heathrow airport became the latest permanent venue for whisky lovers to continue in the “Whisky Conversation” – the basis of the prestigious Johnnie Walker House concept.
Located at the new Terminal 2, the travel retail stores corner design provides a premium feel. The travel retail installation features a smart design, interactive opportunities and luxury finish. This provides the perfect backdrop for Johnnie Walker travel retail store at Heathrow.
The design concept is part of a wider global initiative to celebrate the origins of the Johnnie Walker legacy. This complete shop-in-shop corner design provides a quality experience right down to the attractively-decorated wrapping and payment area toward the back.
“The new design comes as part of a global roll-out, with Diageo Global Travel and Johnnie Walker set to invest heavily in travel retail. We are confident travellers will enjoy this new shopping experience that explores the history and pioneering spirit of this much-loved brand.” Heathrow Airport is one of the largest international hubs in Europe, with 78 million people passing through the airport in 2017 alone.