Described as one of the most influential designers of his generation, Marc Newson created a very special bottle design for the iconic Hennessy X.O. Horizontal rippling ridges gives a corrugated effect, highlighting the curves of the bottle while magnifying the liquid inside. Transparent packaging design allows the effect to be fully appreciated. Temptation has its rewards for shoppers who cannot resist touching these bottles as they become an integral part of the changing and immersive audio-visual experience! In Singapore Changi, Hong Kong, Taoyuan (Taiwan) and Incheon (South Korea) Airports.
For more, see this fascinating article in Dezeen.