Project Feature

Baileys European travel retail campaigns since 2015! Back to Portfolio

Despite being the world’s leading cream liqueur, Baileys continues to innovate with passion. In recent years, Baileys has extended its flavours from its Original to include Chocolate Luxe, Orange Truffle, Hint of Coffee, as well as limited edition offerings such as Vanilla Cinnamon.


The branding continues to develop as well, with a new design architecture inspired by an era that’s both modern and timeless. The iconic statement Double B, Art Deco touches, high gloss black satin and champagne gold metal finishes, communicate the sensuous power of Bailey’s Irish Cream liqueurs.


Here is a selection of activations Concourse has project managed for Baileys at major airports throughout Europe.


This kind of ongoing, worldwide campaign management is a great example of how Concourse’s unique capabilities truly unleashes brand potential in duty free.