The Duty free space at Jeddah King Abdulaziz International Airport was seen as a great opportunity for Dunhill, one of the biggest selling brands in the UAE, to complete a duty free store implementation. Concourse, a travel retail agency, worked with Dunhill to implement a multi travel retail store project in the two main terminals.
Jeddah King Abdulaziz International Airport is the gateway to Jeddah, Saudi Arabia. This airport is one of largest airports in the region. Passenger traffic doubled between 1998 and 2010 and has approximately 20 million travellers each year.
The travel retail display included an 8 metre wide LED display with ever-changing graphics and several gondolas. The travel retail display followed the Dunhill theme of ‘Blends’, which could be understood universally. The result captured the customers attention and made a premium statement for Dunhill over its competitors.
This display is the latest in a series of travel retail furniture installation projects that Concourse has managed for the Dunhill brand in the Middle East, including Abu Dhabi, Kuwait, Lebanon and Qatar. Concourse is project managing high-end display rollouts in duty-free locations all over the world. There’s no location too exotic. Concourse is 100% dedicated to travel retail. This means CDM clients can achieve their full potential in this very demanding environment. Our goal is to unleash our clients’ brand potential within duty-free, hassle-free.
Our client was so happy, they had to make this seriously cool video.
Produced in Jeddah and Istanbul.