Haig Club Travel Retail Launch
Haig Club is a Single Grain Scotch Whisky with a character and style that sets it apart. Haig Club is the embodiment of a new era for Scotch. Haigh Club was produced in partnership with Diageo, David Beckham and Simon Fuller. Haig Club Travel Retail launch occured in September 2014 and continued to be rolled out in 2015.
Haig Club Single Grain Scotch Whisky has been one of the most successful new product launches in recent years. Concourse was proud to be associated with the launch and rollout of this radical blend of tradition and modernity, accessibility and prestige. Starting with the European product launch at Gleneagles in September 2014. From there, Concourse has been entrusted with supporting the worldwide duty-free rollout, maintaining total integrity of the new brand, providing control and oversight to ensure a coordinated global campaign.