Project Feature

Haig Club Launch and Worldwide Rollout Back to Portfolio

Produced in partnership with Diageo, David Beckham and Simon Fuller, Haig Club Single Grain Scotch Whisky has been one of the most successful new product launches in recent years. Concourse was proud to be associated with the launch and rollout of this radical blend of tradition and modernity, accessibility and prestige, starting with the European product launch at Gleneagles in September 2014. From there, we’ve been entrusted with supporting the worldwide duty-free rollout, maintaining total integrity of the new brand, providing control and oversight to ensure a coordinated global campaign.