Project Feature

Limited Edition Marc Newson & Hennessy X.O Collaboration Back to Portfolio

Described as one of the most influential designers of his generation, Marc Newson created a fantastic design for the iconic Hennessy X.O bottle. The specially designed bottle features horizontal rippling ridges, which gives a corrugated effect and highlights the curves of the bottle magnifying the liquid inside. The bottle also comes with transparent packaging so the design can be fully appreciated.


It was important for Concourse to bear in mind these different design features when adapting the design of the unit, in order to accentuate these limited-edition bottles. The stripes of lighting on the different units compliments the ripples of the bottle and the curved edges of the display furnishings resonate with the curves of the bottles.


To promote the story behind the Limited Edition by Marc Newson Hennessy campaign, the front central unit was designed to be highly interactive with the tempting-to-touch bottles placed on sensor-pads to activate audio-visual messaging whenever a bottle is picked up.


These Marc Newson activations have been rolled out to Singapore Changi, Hong Kong, Taoyuan (Taiwan) and Incheon (South Korea) Airports to date. Starting with design adaption, CDM managed these activations all the way through to installation.


Hennessy’s say on the Marc Newson Collaboration:


Marc Newson’s take on his work with Hennessy:


Dezeen Article on the Limited Edition product: ​