SHUANXI, one of China’s oldest and most revered brands made its worldwide debut. This launch was in time for the Chinese New Celebrations in late January 2015 across three duty-free locations. Shuanxi worked with airport contractors, Concourse Display Management to implement a travel retail fixture showcasing the brand.
Qatar Doha International, Munich Franz-Joseph Strauss international airport and Paris Charles de Gaulle airport, are the first locations for this brand outside of China. For just over two months, the Concourse team worked round the clock. This was to ensure this multi-site, multi-sensory project was completed in time for the Chinese New Year launch and celebrations.
With more locations planned for 2016, it’s a great reminder that China is not only a new marketplace for Western brands. Western brands are an important brand innovator in its own right. Our team of travel retail specialists and airport contractors consists of highly experienced designers, engineers and project managers. We have years of shop fitting and fixture manufacturing experience in travel retail globally.