Another great brand that the Concourse Team has helped represent in global travel retail. The different global travel retail displays invite traveling customers to embrace the summer time with friends, family and cocktails. Since its 2016 launch in Warsaw’s Chopin International Airport, the #LetsCocktail campaign has reached across numerous countries and airports across Europe with 11 activations so far and more to come during 2017. The purpose of the campaign is to move consumers away from their default choice of beer & wine and select a spirit based cocktail instead.
The travel retail display includes ibrant summer beachy colours, a clear message (let’s cocktail!) and cocktail recipes. This shows how fun it can be to make cocktails with your friends over the summer months. The travel retail display featured Diageo brands such as Captain Morgan, Gordons, Tanqueray, J&B, Red Label, Pimms and Smirnoff. The tasting bar located offers passing customers the opportunity to taste and purchase some of the best spirits in some of the most exotic summer cocktails. #letscocktail !
This campaign identifies a variety of major trends that are lead by Generation X and millennials. These trends include sharing, creativity, home-entertaining and focusing on experiences rather than material objects.
Concourse Display Management has just completed two June global travel retail activations at Lisbon and Zagreb airports. More Summer Cocktail activations will be appearing in Europe this summer so be sure to keep an eye out!
The Concourse Team has unparalleled experience and reach working for leading global companies. Concourse provides local market and global implementation across airports and duty free stores. From individual travel retail display units, digital installations and store and concession implementation.