Project Feature

Travel Retail Exclusive Hennessy XXO Back to Portfolio

DFS Group partnered with Hennessy and Singapore’s Changi Airport Group to help deliver a modern variety of the brands most popular blends with Hennessy XXO. Concourse Display Management successfully helped to implement a number of the different duty free activations for the campaign across multiple Asian airports including the travel retail product launches in both Singapore Changi International Airport and Hong Kong International Airport. The Hennessy XXO campaign was rolled out in Incheon airport, Gimpo airport, Melbourne airport, Taoyuan airport and Beijing airports.

Across these many installations Concourse display management, who specialise in duty free stores,  kept a consistently premium look and feel. This was to reflect the high standards of the brand. Our designs encouraged travelling customers to envisage the rich and expressive style and flavour of the Cognac itself.

“In Global Travel Retail we are always aiming at surprising consumers with remarkable experiences and authentic expressions. Hennessy X.X.O is introduced first in the world at DFS, Singapore Changi Airport. Travelers are invited to discover our immersive and contemporary pop-up store. And enjoy the experience of the art of hosting.” said Donatienne de Fontaines-Guillaume, Managing Director Global Travel Retail Moët Hennessy.

Designed and project managed by Concourse. Concourse Display Management specialises in  Design, build, project and asset management and maintenance for travel retail and duty free store construction.