DFS Group partnered with Hennessy and Singapore’s Changi Airport Group to help deliver a modern variety of the brands most popular blends with Hennessy XXO.
CDM successfully helped to implement a number of the different activations for the campaign across multiple Asian airports including the product launches in both Singapore Changi International Airport and Hong Kong International Airport. The Hennessy XXO campaign was rolled out in Incheon, Gimpo, Melbourne, Taoyuan and Beijing airports.
Across these many installations Concourse kept a consistently premium look and feel to reflect the high standards of the brand. Our designs of the various environments encouraged travelling customers to envisage the rich and expressive style and flavour of the Cognac itself.
Designed and project managed by Concourse.