These duty free displays in Hong Kong and Singapore airports not only looked cool and fresh but they also incorporated built-in fridges so that on arrival, travelling customers were able to pick up some nice chilled Veuve Clicquot to consume at home whilst passing through duty Free.
Along with the built-in fridges, the duty free displays also include new visuals. The news displays are to encourage customers to pair Champagne with spices. The duty free displays show the consumer how in 3 easy steps. 1. add ice, 2. add pepper and 3. pour some Veuve Clicquot Rich. Consumers were also able to taste a sample of this at the duty free displays.
Concourse display management designed the integrated food-friendly compartments to make regular cleaning fast and easy. While built-in fridges provide perfectly chilled Veuve Clicquot for arriving passengers to sample and purchase.
The projects faced a number of different manufacturing challenges. For example, as the fruits and spices (lemons and peppers) had to be kept fresh and clean for customers to use as taste samples. Concourse Display Management therefore designed the integrated storage compartments for these ingredients in order for them to be easily removed for regular cleaning.
Concourse Display Management are airport contractors. We provide design, build, project and asset management in the travel retail and duty free space. We also provides ongoing maintenance for retail displays.