These activations in Hong Kong and Singapore airports not only looked cool and fresh but they also incorporated built-in fridges so that on arrival, travelling customers were able to pick up some nice chilled Veuve Clicquot to consume at home.
Along with the built-in fridges, the displays also include new visuals encouraging customers to pair Champagne with spices in 3 easy steps as displayed on the promotion – 1 add ice, 2 add pepper and 3, pour some Veuve Clicquot Rich. Consumers were also able to taste a sample of this at the promotion point.
The projects faced a number of different manufacturing challenges as the fruits and spices (lemons and peppers) had to be kept fresh and clean for customers to use as taste samples. Concourse therefore designed the integrated storage compartments for these ingredients in order for them to be easily removed for regular cleaning.