Rob Penn, CEO at Concourse Display Management, shares insights in the latest issue of Regional Gateway magazine about how we work with our clients on their seasonal brand activation campaigns in the Travel Retail and duty free space. From summer festivals to the festive yuletide spirit, seasonal trends can enhance the airport experience and boost engagement
“Seasonal components in the retail offer add relevance and interest, not just through the actual product on offer, but also in helping set the scene and creating a sense of spirit such as holiday good vibes or sentimentality to encourage the buying of gifts for loved ones.” suggests Rob Penn, founder and CEO of Concourse.
Take a look through the Concourse website to find more information on how we can help your travel retail business. We specialise in design, implementation and ongoing analytics. The goal is to achieve the best ROI for your brand promotions and campaigns in travel retail and duty free.